It was the 10th anniversary of the establishment of the Centralized Organ Donation Register in 2018. With the support of Rotary Club of Hong Kong Northwest and HKFYG Jockey Club Media 21, HKOTF collaborated with RTHK Radio 1 to launch the “Love‧Continued” campaign, with an aim to promulgate positive message of organ donation to our community through a series of activities.
A ceremony was held in October 2018 to kick-off the “Love‧Continued” Organ Donation Promotion Program and to announce the commencement of the “Love‧Continued” Secondary Schools Short Video Competition. HKOTF also organized two workshops in which renowned film directors, creative director from advertising agency, and multimedia creator were invited to enhance participants’ knowledge of organ donation and video production. Furthermore, RTHK Radio 1 arranged 4 radio interviews and 20-episode radio drama to promulgate organ donation messages to the public. The Promotion Program was completed in July 2019.